You Can Believe Everything You Read

It turns out the rumors are true, 27 year-old Dasha Zhukova has been appointed as editor-in-chief of Pop magazine. She has no previous editorial experience at all, but is a celebrity, so obviously that's fine.



The first issue with Dasha at the helm launches on September 1st and will see Pop focus more on art as well as fashion. In conjunction with the reinvented magazine there will also be a new website, new offices, an installation in Berlin and a partnership with the Saatchi Gallery in line with the movement in the art direction. Dasha is best known for being designer of Kova & T and also for setting up Moscow's largest exhibition venue, the Garage Centre for Contemporary Culture. Being the girlfriend of one of the richest men in Russia doesn't hurt either.