Who needs a fashion show?

Esteemed design duo and Saint Martins grads (surprise surprise) Antoni and Alison seemed to be feeling the pinch of our God awful economy just as much as the rest of us. This was evident in their penny saving London Fashion Week presentation. But instead of coming across as cheap and effortless the presentation was a refreshing change in a sea of samey catwalk shows.

Sitting in a little dark room in a dishevelled Kensington townhouse, floor to ceiling projections of the duo's latest collections flashed on the wall, to the backtrack of Antoni and Alison discussing the clothes and having a bit of a banter. A chat with the designers later revealed that that's exactly what they wanted, a move away from glamour and consumerism to a more organic, arty way of showing their clothes. They completely achieved their aim and I emerged from that little dark room with a fresh outlook.

The clothes themselves were irreverent with a sense of humour. Silk scarves covered in pen scribbles and drawn on looking cashmere jumpers made up most of the collection. I imagine them on a yummy mummy with a quirky personality. They even created their own multi-coloured Olympic logo emblazed on cashmere, a much better design that the chosen Lisa Simpson giving a blow job one. "We love dull things", said the designer's conversation coming from the speakers. You wouldn't think so with the bright, humorous collection.


Asked how they would describe their ideal customer, they replied: “An individual who can't believe their luck in finding a fantastic, inspirational piece of Antoni & Alison clothing to either own or just to look at.” Perfect answer.