Monday, 11 May 2009

Best One Yet

H&M is on somewhat of a roll at the moment. Their sales have been going up in the past few months, with thanks to the Matthew Williamson for H&M range, which launches a second installment on the 14th. And this success also passed through into their most recent press day. 

I always look forward to H&M's press days, I'm not going to lie, mainly for the food and drink. There's champagne and goodies served on silver platters, a far cry from the high street. This time was no different, we sipped fresh orange spritzers and ate mini chocolate fondants- little pots of chocolatey heaven. I'm actually hungry thinking about them now. But anyway, I'm deviating. Back to the clothes.

As with all other press days thus far, the Balmain influence was glaringly obvious. It's all about the shoulders for AW 09. Dominant materials were leather, wool, suede and velvet. Accessorises included thick purple woolly hats, leather biker gloves, fur trimmed scarves and patent leather shoes, a little bit dominatrix and very chic for H&M.  I spied a cream leather jacket and black velvet dramatic shoulder dress that are on my latest wish list. I'm also really loving the floral bustier crop top that comes in store in a few weeks time, but can't decide if it is just a little too over the top 80s. 

Anyway, check the pics below.


  1. Honestly I'm that big a fan of H&M, everytime I go in there I end up being disappointed although that could be down to high expectations. However I have to say I'm impressed by the bra top!